I'm Caroline, a Senior Product Designer with
6+ years designing financial products that
build trust and simplify complexity.

I'm Caroline, a Senior Product Designer with 6+ years designing financial products that build trust and simplify complexity.

From design systems to end-to-end product flows, I partner with cross-functional teams to turn complex business challenges into intuitive experiences that drive measurable outcomes.

Selected work

ITAÚ PRIVATE BANK

Repositioning a Private Banking experience through digital

Redesigning the digital experience to reflect the sophistication of private banking and drive measurable business results.

MY ROLE

PRODUCT DESIGNER

TIMELINE

DEC 2021 – DEC 2022

0+Qualified leads per month
-0%Reduction in website bounce rate
+0%Increase in monthly traffic
0+User journeys redesigned
0+Qualified leads per month
-0%Reduction in website bounce rate
+0%Increase in monthly traffic
0+User journeys redesigned
0+Qualified leads per month
-0%Reduction in website bounce rate
+0%Increase in monthly traffic
0+User journeys redesigned

More works

Authentication Experience Redesign

Reducing login friction across email, WhatsApp and authenticator-based verification.

Premium UX Template for Framer

Successful logins

93%

Customer Effort Score

83%

Authentication Experience Redesign

Reducing login friction across email, WhatsApp and authenticator-based verification.

Successful logins

93%

Customer Effort Score

83%

Portfolio Analysis Experience

Designing a multi-currency portfolio experience that helps high-net-worth clients understand their wealth and investment performance at a glance.

Premium UX Template for Framer

Portfolio Analysis Experience

Designing a multi-currency portfolio experience that helps high-net-worth clients understand their wealth and investment performance at a glance.

Recommendations

Recommendations from colleagues and collaborators I've worked with across product and design.

Maria Rachel Lopes

Content

"Caroline's exceptional talent and methodical approach to UX design make her an invaluable asset to any team. She demonstrated a deep understanding of user behavior, which she leveraged to create intuitive and user-friendly interfaces. Her proactive communication and collaborative approach fostered seamless coordination between different teams and stakeholders."

Let's connect.

If you'd like to talk about product design, new opportunities, or simply exchange ideas, I'd love to hear from you.

Let's connect.

If you'd like to talk about product design, new opportunities, or simply exchange ideas, I'd love to hear from you.

Let's connect.

If you'd like to talk about product design, new opportunities, or simply exchange ideas, I'd love to hear from you.

Copyright 2026 by Caroline Andrade Dornelas

Copyright 2026 by Caroline Andrade Dornelas

Copyright 2026 by Caroline Andrade Dornelas